When I started this blog, I never dreamed I would ever become INaddicted, my term for having developed a benign, but adventurous, exuberant yet gnawing infatuation that has led me to romantically embrace LinkedIn. But that’s what’s happened. I’m in love with LinkedIn. Every morning the first thing I do is pick up my … More You Have a New Connection on LinkedIn Learn More About . . .
If the latest bump in the road doesn’t upset the nuclear apple cart, get ready for our shrewd deal-making cat to sit down with mister mashugana mouse for a high-stakes game of poker in Singapore. Here’s a glimpse of how the game might go down “I’ll raise you total nuclear abandonment,” says the cat, smiling … More Get Ready For High Stakes Poker in Singapore
Basically there are two ways to safeguard our livelihoods and protect America’s most precious resource today, her nearly 30 million small businesses. One is to adopt a cheerful, welcoming, open-door attitude toward potential customers. I call it the friendly, open arms, optimistic Laurel way. The other is to take heavy Hardy’s suspicious stance, staying always … More FOR SMALL BUSINESSES TODAY, IT’S A LAUREL OR HARDY WORLD
What if there had been 30 or 300 Americans released? Would it have been as powerful a story? Journalistic history tells us that large numbers don’t necessarily make as much news as when a precious few are involved whose individuality and humanness shine through. The word rescue causes many dramatic pictures to … More Was It the Ultimate ‘Less is More’ That Made Release of Three Americans from North Korea an even Bigger Story?
To: Martin Scorsese FR: Tom Madden Dear Martin, that’s the engrossing mystery in ‘The Mayor, The Mob & Me,’ an autobiography by 85-Year-Old Catherine Spitale that would make a movie to rival The Godfather. My PR firm, TransMedia Group (www.TransMediaGroup.com), was hired to do some investigative reporting to confirm whether author Catherine was indeed … More From Where Did Her Blue Eyes And Freckles Come?
Take it from me, a writer of speeches, books and blogs. It takes a lot more time and effort to write a short piece, versus a long one. And usually the shorter they are, the more punch they have, definitely in humor with the famous “one liner.” Is not brevity the soul of wit? I … More Just like it’s not easy bein’ Green, It’s not easy bein’ brief
Each morning as a writer I dive into a sea of words. Sometimes I come up with clammy expressions that are better off sinking back to the sandy bottom. Others I find mauled by tradition-eating sharks who enjoy noshing on my keyboard. One recentlyI came across was that quaint phrase “after you.” Here’s a … More Excuse me, I’ve a Bit of a Scratchy Throat Today. Après Vous
It seemed perfectly natural that the world’s first solar yacht builder would hire TransMedia Group for its launch at The Palm Beach International Boat Show. Our PR firm has a history of introducing revolutionary products. As the first oceangoing yacht fully solar sustainable and exclusively powered by solar energy, this beautiful, futuristic yacht built by … More WHETHER ON SEA OR LAND, BE NICE TO THAT BIRD IN HAND?
Once I had to get Tony the Tiger out of a serious scrape, along with his buddies Snap, Crackle and Pop. I was in New York working the D-A-Y shift atDudley Anderson Yutzy, one of the country’s largest PR firms at the time. I was assigned to get Tony, Cornelius Rooster and bunch of others … More Now Who’d Want to Bust Poor Little Tony?
Why do we keep circumcising our businesses? Can’t we come up with more creative, imaginative ways to open our stores, restaurants, factories? I know I sure can. Once I had the secret Krispy Kreme recipe arrive at one of their new stores in an Armored Brinks Truck. I had armed guards carry it … More Is It Time to Retire That Publicity Bris, The Ribbon Cutting Ceremony?
Don’t you just love the hints, plugs, hooks and teasers TV news anchors use to keep us tuned in during the commercials? “More about the terrible events at the shopping mall right after this . . . “Damaging winds are causing many injuries. We’ll keep you informed soon as we return . . . “Flood … More THE END OF THE WORLD IS COMING! HOW SOON? RIGHT AFTER THIS MESSAGE.