“Should we put PR on hold until after the Coronavirus Crisis?”  We’re receiving questions like this from major clients of our PR firm, TransMedia Group. Here’s my answer to one of our clients, Hollywood celebrity hair stylist Donna Marie Fischetto, whose clients include Diane Keaton, Julia Roberts, Elizabeth Banks, Tina Fey, Hugh Jackman, Cynthia Nixon, … More Besides Masks and Quarantines, Celebrity Hair Stylist Donna Marie Sees a Role for Beauty to Play in Beating the Beast

Raul Santos Seixas was a Brazilian rock composer, singer, songwriter and producer, who was known as the “Father of Brazilian Rock.”  He was also known as “Maluco Beleza,” roughly translated as “Groovy Nutcase.”  Below is his hit “O Dia Em que a Terra Parou” recorded in 1977, the latter becoming the anthem of the then … More ‘The Day the Earth Stopped,’ a song by Brazilian singer/songwriter Raul Seixas Popular in Brazil nearly 50 years ago, may have seen the coronavirus coming

With the amount of business closings and layoffs in the largest metropolitan centers like Miami, New York, Los Angeles due do the coronavirus, it is reasonable to assume there may be more desperate people in the streets, so be careful. Some of these unfortunate people might resort to holdups in the streets to replace their … More Sometimes Laughter Helps to Relieve the Tension

Borrowing from President Roosevelt’s “A Date That Will Live In Infamy” speech following the Japanese attack on Pearl Harbor, here’s what President Trump might say about the coronavirus, this newest invader causing World War III.   The United States of America will take whatever measures are necessary for our defense against this dastardly and deadly … More Take it from a veteran speechwriter, here’s the speech I’d recommend our President consider making titled: This Villainous Virus Shall ‘Live in Infamy’

My husband and I were walking on the beach and saw this nice-looking couple working with a coconut shell. This was their first tentative creation. On the way back we saw two little boats floating. It was so beautiful to see a couple building a project together, almost like they were “Love Boats,” almost like … More Two little coconut shells become beautiful boats

Sure. A lot of people write books, but this one is personal.  Frank, true and eye opening! If you’re ever thinking about online dating, read it. Think of my latest book, “Love Boat 78,” as a four-corner stop sign.  Before proceeding, stop and read it.  Then date with caution, keeping in mind the things that … More Don’t Go on Internet Dating Sites Until You Read This Book, ‘Love Boat 78,’ Now On Amazon

Three things we crisis managers learn early on is the mantra: Tell It All, Tell It Early, Tell It Yourself, which has been repeated so often it’s almost a cliché, but it works!  I would add one more: NO MASKS ON COMMUNICATIONS, JUST OVER NOSES AND MOUTHS! When a crisis rears its ugly head, like the … More Yes, Wear Masks for Protection, But Take Them Off Communications

A hair hero of mine, Sy Sperling, has departed. He was the well-groomed hair apparent we loved to promote.  All of us at his former PR firm, TransMedia Group, will miss him dearly, especially that dry humor of his that made him so popular, not to mention a fortune. Sy dedicated his successful career to … More Sy Sperling, founder of Hair Club for Men, who was also a client and also my client with whom we had hair-raising adventures filming his life story in New York

I once had the privilege, pain and precarious position of being Fred Silverman’s right-hand man at NBC back in the heyday of network television when I was Vice President, Assistant to the President, who was then the TV programming wunderkind himself. Before that, I worked with Fred at ABC, where I was Director of PR. … More Last month, the television industry lost a legendary executive and producer, Fred Silverman. He was my friend and former boss at ABC and NBC. With him, I was a part of TV history. Here is the Fred I knew, loved and occasionally feared when he was in one of his testy moods. I am sending this on President’s Day as he was my CEO.

Did you know Cats, rabbits, turtles and birds might soon be grounded! I say that allowing only dogs to fly as emotional support for airline passengers calls for crisis management for cats, rabbits, turtles and birds. Could such restrictions really fly? If so, then I’m in favor of launching a PR campaign to avoid a … More CRISIS MANAGEMENT FOR CATS TO AVOID A CATTASTROPHE