DON’T ARRIVE DOA!

tomoffice

WHAT THEY SAY ABOUT FIRST IMPRESSIONS

GOES QUADRUPLE FOR NEWS RELEASES

 

Rule #1:  Don’t write them like everyone else.  Be startlingly different.  Uniquely engaging.  RIVETING would be nice for a change!

Rule #2:  Fewer words are stronger than many words, especially in a headline.  If you’re over 25 words, you’ve had it.  You’re DOA!

Rule #3   Find the hook.  Place it high up in the release. Or the fish will just swim right by it . . . unimPRESSed!

Rule #4   Wordy is dirty.  Be clean, compact, terse or you might as well send your release in a hearse.

Rule #5   If you’re struggling and just can’t seem to make it newsworthy, don’t send it.  You’ll just be showing your skill is nil and your nose for news is severely clogged.

Rule #6   Try to be topical.  It’s easier to sail your news in a river that exists instead of creating a whole new waterway for words.

Rule #7   Humor is a doomer if you’re not too funny.

Rule #8   Avoid clichés like “revolutionary,” “ground zero” and “defining moment” like the plague, including “like the plague.”

Rule #9   Please know the difference between affect and effect, compliment and complement, farther and further or you’ll be buried underground. And where else would you be buried?

Rule #10  Never, I mean NEVER, say “centers around.”


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