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Ever savor the scintillating writing in Bloomberg Businessweek?  If not, I recommend it.  It’s a port of ideas.   

A case in pointcoin is the pop writing of programmer and co-founder of digital-platform studio Postlight, Paul Ford.  Recently he gave me this blog idea with his 2 cents (er, Bitcoins?) on today’s most financially disruptive technology, blockchain.

Me and my dauntless daughter are no strangers to blockchain. Adrienne is president of our PR firm TransMedia Group (www.transmediagroup.com).

She has been around the blockchain block with mind-blowing crypto clients like our Timecoin.io, the health information exchange on the blockchain.  Their blockchain technology platform is about to revolutionize the medical records industry.  Amazingly it allows accessing your health history from anywhere in the world, while keeping it safely tucked-in, out of harm’s way from ransomware and other cyber attackers.   

But I have to chuckle when Ford says that on the days Bitcoin crashes, a holiday atmosphere takes over as people “tweet screengrabs of Reddit fights” and it’s a blast to watch strangers grieve “as their digital nonsense nickels melt into slag.”

It’s not that he or any of us benefiting from cryptocurrencies and blockchain want to see Bitcoin holders suffer. Far from it.  While sympathetic to and admiring of risk takers, Ford and I believe you have to have a sense of cryptohumor.  We see it as the ultimate human-condition-revealing sport.

Ford calls bitcoin “a set of rules defined by software that’s become the world’s weirdest game.” And those who invest in unmanageable abstractions, then panic when they underperform, are sheer “entertainment.”

Watching the world of initial coin offerings is like watching popcorn pop. “Everything rattles around in the hot air for what seems like forever and then pops! Mastercoin! Ethereum! Bancor! Tezos! Then other kernels start popping, and now we’re eating popcorn for breakfast, lunch, and dinner,” he says.

Blockchain startups visit his software agency and my PR firm in Boca Raton regularly with promises to pay in dollars, then add, “There are, however, other ways to get paid.” 

In fact, just the other day, we signed a real life super villain, Tamerlane, who is going to pay part of his fee in his own cryptocurrency.

Opioids in our crosshairs

We plan to have him declare War on Opioids on behalf of another client, HEALTH AMERICA Better Cannabis Bureau, which believes the healthy side of cannabis, CBD, can help curb these villainous opioid addictions killing 114 kids a day. 

Our PR campaign will explain how CBD has the analgesic, anti-inflammatory and anti-anxiety properties without the psychoactive effects (the “high” or “stoned” feeling) that THC provides. There’s also evidence it can reduce the desire to get high, which can blunt this deadly epidemic of opioid overdoses. 

TransMedia is involved also in a more delicious side of cannabis with our client, First Foods Group (OTCQB:”FIFG”).  FIFG is launching Chocolate Edible Cannabis Subsidiary “Holy Cacao” and now gearing up for production as “The Edibles’ Cult.”  Very cool, huh?

FIFG is doing it right.  It has filed four applications for federal and Colorado state trademarks for its brand name “Holy Cacao” and “The Edibles’ Cult” to protect its name, tagline, unique product lines, recipes, and packaging. Holy Cacao® is bolstered by cannabis industry expert Robert Hunt and world-renowned chocolatier Oded Brenner, a key branding consultant.

Yes, everyone is smart and well-funded these days.  Yet except for the sensible ones like Timicoin/Timihealth, FIFG and Holy Cacao, some blockchain and cannabis startups seem comical. 

Some are even deliberately so, like Useless Ethereum Token, whose logo is a raised middle finger.

Now check out the finger Trump has given to high taxes and unfair trade, which you can read about in my latest book, “Is there enough Brady in Trump to win the inSUPERable BOWL?” available on Amazon


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