ONE COMMON DEFENSE I’M AFRAID WE’LL NEVER GET!

You could call me Rex.  But please!  Not Tyrannosaurus rex, although some mornings I feel that vintage.  Still, most days I’m practically a spring chicken, or at least I feel that way bouncing along the beach. Just don’t ask how old I am.  Oy, the numbers. They’re unlisted. But now I’m fully vaccinated so I … More ONE COMMON DEFENSE I’M AFRAID WE’LL NEVER GET!

PLANNING TO TRAVEL? Here’s MaddenMischief summer reading list to cart along

As life begins to open up this summer and many of us hope to travel, to finally hit the road or just surrender to a beach blanket or plop on a chaise lounge parked under a flapping umbrella, think about reading a good book as we return to ole normal-like times. Here are five titles … More PLANNING TO TRAVEL? Here’s MaddenMischief summer reading list to cart along

WHERE IN THE PUBLICITY ORCHESTRA ARE YOU?

Strange dystopian strains of thought run through my mind as I imagine conducting my PR orchestra, trying earnestly to keep apart the woodwind and brass sections at TransMedia Group.  First, I listen to the lilting clarinets play a rhapsodic variety of health and medical passages from traditional doctors, surgeons, and assorted specialists predicting a melodic … More WHERE IN THE PUBLICITY ORCHESTRA ARE YOU?

MY ANIMUS FOR CANNABIS

That’s right, I’m angry.   I have animus for cannabis posing as simple cookies. I almost lost a dear relative recently who collapsed and was rushed to hospital after eating a bunch of them.  Little did he know the sweet little cookies were laced with pot.  Stuffed with weed.  Mired in Marijuana! He was hungry.  Was … More MY ANIMUS FOR CANNABIS

‘WHERE IS HOME?’

That’s what my mother would ask me when we took her with us on a trip from Florida back to where she was born and raised in “The World’s Playground,” Atlantic City, NJ.  “Where is home?” Soon we’re about to celebrate “The Longest Day” on June 20, the day with the most light– summer solstice. … More ‘WHERE IS HOME?’

CAN YOU BE SMART BUT SHORTSIGHTED LIKE WISENHEIMER TV PERSONALITY JIM CRAMER?

Take Cramer’s scowling reaction to the transformational deal of AT&T spinning off its Time Warner media assets with Discovery (DISCA) to create an entertainment colossus. He said AT&T should apologize to its shareholders for making such a “stupid” deal in the first place that was light years from “transformational” and now is forcing the company … More CAN YOU BE SMART BUT SHORTSIGHTED LIKE WISENHEIMER TV PERSONALITY JIM CRAMER?

PLEASE DOC, DON’T ‘RAISIN’ ON MY PARADE

After checking my blood pressure and listening to my heartbeat, somehow the subject shifted to diet the other day at my doctor’s office during a routine checkup.  He started telling me what I should eat less of to stay healthy.  When I told him that I liked hot oatmeal for breakfast with blue berries and … More PLEASE DOC, DON’T ‘RAISIN’ ON MY PARADE

NEW WORD ENTERS CRISIS MANAGEMENT VOCABULARY: DON’T ‘PELOTON’ ME, PAL.’ DO A RECALL!

When you have a product that kills someone, don’t just “peloton,” do something! In other words, don’t just apologize, take action so it won’t happen again. Thus, it seems a new word has entered the PR crisis management lexicon. Perhaps “don’t peloton” will now join phrases like “stop Boeing a dead horse.” Stop blaming others.  … More NEW WORD ENTERS CRISIS MANAGEMENT VOCABULARY: DON’T ‘PELOTON’ ME, PAL.’ DO A RECALL!

MEDIA MOMENTUM STEMS FROM SEEDLINGS PUBLICISTS PLANT AND HARVEST

In the PR field, to get media momentum you first need to plant seeds.  We call it pitching to the media.  Then you water those seeds until it’s time to harvest delicious headlines. Yet sometimes clients ignorant about farming grow impatient too soon.  They’ll try it for a month and then want to quit before … More MEDIA MOMENTUM STEMS FROM SEEDLINGS PUBLICISTS PLANT AND HARVEST

A Bird of Paradise Comes to Visit

Gorgeously regal with tiny wings flapping, no plant or plastic was he or she.  Only the cutest, bravest live little bird that flew into paradise we call our pandemic playground. Our winged visitor landed in our playground full of plastic toys and objects Rita and I scoop off our beach and recycle into artworks. This … More A Bird of Paradise Comes to Visit